What’s in a Name? A Trademark & Branding Primer for Start-Ups
Nothing gets a start-up or any newly-launched business endeavour stumbling out of the gate worse than failing to heed the five branding tips that are…
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Trademark Infringement Case Demonstrates Need for Licensing Agreements
A recent trademark infringement case highlights the need for small businesses that are manufacturers to have iron-clad trademark licensing agreements with their distributors. Similar to…